Brightline Product Launch

Brightline Studio launched a new product line with a party for press and customers. They wanted the room to feel like their brand and to look great on social media.

The venue was only available from midnight, the brand colours included an unusual teal, and the event started at 10 AM.

• Colour: We tested twelve balloon shades against the brand guide and mixed three for the closest teal.
• Install: Four stylists built a 30 ft balloon wall and a neon backdrop between midnight and 7 AM.
• Stage: Plinths, product displays and balloon clusters in brand colours framed the stage.

Guests posted more than 600 photos from the neon wall on the day, and the client booked us for the next two launches.