How often to post on Instagram
It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day.
During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app.
It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”
Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight.
You can stop your social posting panic spiral. We’ve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach — without annoying your followers.
To keep up with your competitors (or frenemies!) it’s probably good to note that businesses post 1.56 posts to their feed per day. This might seem like a lot, but a social media content calendar can help make regular posting a breeze!
The Hootsuite social media team’s current strategy is to just post to the main feed 2 to 3 times each week, and to Stories 2 to 3 times a week.
“Think about how often your audience wants to hear from you,” says Brayden Cohen, social marketing team lead. “Focus on building a regular cadence: you can grow your followers by 2x by simply posting every week consistently, compared to those who post less frequently than once a week.”
Key Instagram statistics to keep in mind when posting:
- Instagram has 3.76 billion visits every day
- 500 million people use Stories every day
- The average user spends 30 minutes a day on Instagram
- 81% of people use Instagram to research products and services
- 63% of American users check Instagram at least once day
We dug into the research and grilled our own social media team for insights to discover the ideal number of times a day (or week) to post for each platform. Here’s a quick summary of what we found, but read on for more in-depth details:
- On Instagram, post between 3-7 times per week.
- On Facebook, post between 1 and 2 times a day.
- On Twitter, post between 1 and 5 Tweets a day.
- On LinkedIn, post between 1 and 5 times a day.