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How Often to Post to Facebook in 2021

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How often to post on Facebook

Aim for quality over quantity.

It is generally recommended to post 1 time per day, and no more than 2 times per day.

It is generally recommended to post 1 time per day, and no more than 2 times per day. In fact, some studies have even found a drop in engagement if you’re posting more than that… so don’t get too post-happy. Aim for quality over quantity. The average Facebook Page shares 1.55 posts per day .

So, for Hootsuite’s social goals, 1 to 2 posts per day is just right. “Daily posting will grow followers 4x faster than posting less than once a week. Makes sense: more visibility,” says Brayden.

Key Facebook statistics to keep in mind when posting:

Get some more fascinating numbers in our breakdown of the latest Facebook statistics and Facebook demographics.