How often to post on Facebook
Aim for quality over quantity.
It is generally recommended to post 1 time per day, and no more than 2 times per day.
It is generally recommended to post 1 time per day, and no more than 2 times per day. In fact, some studies have even found a drop in engagement if you’re posting more than that… so don’t get too post-happy. Aim for quality over quantity. The average Facebook Page shares 1.55 posts per day .
So, for Hootsuite’s social goals, 1 to 2 posts per day is just right. “Daily posting will grow followers 4x faster than posting less than once a week. Makes sense: more visibility,” says Brayden.
Key Facebook statistics to keep in mind when posting:
- Facebook is the world’s third most-visited website
- More than half of American users check Facebook several times per day
- The average user spends 34 minutes per day on Facebook
- 80% of people access the platform using mobile only